The New Branch will provide exclusively Al Reem Banking service for ladies

Emirates Islamic Bank (EIB), one of the leading Islamic financial institutions in the region, has inaugurated its new exclusive Al Reem branch, a specialized banking branch designed to cater to the unique banking and financial needs of women in the UAE. Her Royal Highness Princess Haya Bint Al Hussein, wife of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai graced the opening ceremony with her presence, alongside many VIP's and Bank's dignitaries.

H.R.H Princess Haya Bint Al Hussein, Faisal Aqil-GM Retail Banking & Suleiman Al Mazroui-Director EIB during the inauguration

The new branch, which was unveiled today, will be the 25th EIB branch in the UAE. And it is an exclusive branch for Al Reem ladies banking, a service which was launched last year and has quickly gone on to become immensely popular with the women of the UAE. 

"Catering to the individual needs of our customers has always been a core part of our business model, and opening an exclusive Al Reem branch is an extension of that belief.  First & foremost we are extremely honored to have Her Royal Highness Princess Haya Bint Al Hussein inaugurate this exclusive branch." said Mr. Faisal Aqil, General Manager Retail Banking at Emirates Islamic Bank.

"We understand and value the role of women in today's society and have carefully tailored services and special offers to provide them with all they need to fulfill their personal dreams and ambitions" he added.  

The new branch launch coincides with a time when ladies banking market is fast emerging as a segment that deserves focussed & specialised attention. Besides catering to all day to day ladies banking requirements/ ATM, Cash and Cheque deposit machine, Al Reem features a host of custom-made products and services including exclusive ladies lounges and service areas, special discounts on bank products, exclusive retail outlet discounts, special travel packages, invitations to 'ladies-only' social events and many more features designed to cater to the woman of today. Special cheque books, special chip based debit cards, free Internet and SMS banking and special discounts on safe deposit lockers add to the personalised feel of banking at the Al Reem branch.

Reported by: Emirates Islamic Bank
Posted on: 12.11.2008